Tobi McGrory is accountable for Marketing, Communications and Product Management at IFDS.

Tobi’s career in Financial Services spans 20 years and over that time has held progressively more senior roles in product development & management, marketing, sales & distribution and client services. She has extensive experience bringing innovative investments products, services, and programs to market that have raised brand awareness, increased market-share and delivered superior business results. Prior to joining IFDS, Tobi was Director, Retirement Market Group with BMO Financial Group. Her previous experience also includes roles at BMO Mutual Funds, Rothschild Asset Management, Global Strategy Financial Inc. and MD Management Ltd.

Tobi holds a Masters of Business Administration specialized in Financial Services from Dalhousie University and Bachelor of Arts (Political Science and Economics) from Bishop's University. She is also member of the Fellow of the Institute of Canadian Bankers and a native of Montreal.